General Trade Operations Manager
19 hours ago
As a seasoned professional in general trade sales, you will be responsible for managing distributor relationships, developing and executing sales strategies, and leading a high-performing sales team.
Key Responsibilities:- Distributor Management:
- Appoint new distributors to expand market reach in targeted territories.
- Manage and strengthen relationships with existing distributors to ensure seamless operations and sales growth.
- Monitor distributor performance and address challenges to meet sales objectives.
- Conduct in-depth market research to identify growth opportunities, consumer trends, and competition.
- Develop and implement strategic plans to achieve sales targets and market penetration.
- Optimize trade margins and pricing strategies to maintain profitability.
- Build, train, and mentor a high-performing sales team to ensure consistent results.
- Monitor field operations, including distributor onboarding, sales team productivity, and market feedback.
- Track sales performance, analyze reports, and provide actionable insights to achieve goals.
- Regularly report progress to senior management and recommend strategies for improvement.
- Proven experience (10+ years) in general trade sales, preferably in FMCG or rice/grain industries.
- Strong expertise in distributor network development and management.
- Excellent analytical, negotiation, and leadership skills.
- Ability to work independently and handle a fast-paced, target-driven environment.
- MBA/PGDM in Sales & Marketing or related field preferred
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