Marketing Technology Strategist
2 weeks ago
About Us:
Godrej Capital is a subsidiary of Godrej Industries, a 125+ year legacy of trust and excellence. As a digital-first company, we offer Home Loans, Loan Against Property, Property Loans, Business Loans, and are positioned to diversify into other customer segments and launch new products.
We have been consistently recognized as a Great Place to Work, receiving certifications in 2022 and 2023. Our organization holds a spot among India's Top 50 Best Workplaces in BFSI 2023 and is also recognized as one of India's Great Mid-Size Workplaces 2023.
We're Seeking a Marketing & Advertising Technology Expert:
You will spearhead the implementation and optimization of our digital advertising and marketing stack. As a strategic thinker, you will thrive on driving growth through data-driven decision making and cutting-edge technology solutions.
In this critical role, you will be responsible for the entire lifecycle of our marketing technology ecosystem. From selection and integration to performance measurement and optimization, you'll ensure seamless operation and maximum impact across all digital advertising and marketing initiatives.
- Develop and execute a comprehensive marketing technology roadmap, aligning with our overall marketing strategy and business objectives.
- Conduct in-depth research and analysis to identify and recommend best-in-class marketing technology solutions for campaign management, performance marketing, web analytics, personalization, and lead integration.
- Define, implement, and own the Martech strategy, roadmap, and integrations for our organization.
Responsibilities:
- Lead the development and execution of a comprehensive marketing technology roadmap, aligning with the overall marketing strategy and business objectives.
- Conduct in-depth research and analysis to identify and recommend best-in-class marketing technology solutions for campaign management, performance marketing, web analytics, personalization, and lead integration.
- Define, implement, and own the Martech strategy, roadmap, and integrations for the organization.
- Oversee the implementation and integration of marketing technologies with our enterprise website, campaign pages, and marketing automation systems, ensuring seamless API integrations.
- Configure and maintain marketing technology platforms to optimize performance, data collection, and campaign delivery.
- Develop and manage technology implementation, tracking, and tech optimization for data-driven digital advertising campaigns across various platforms (search, social, display etc.).
- Analyze campaign performance data using advanced web analytics tools, identify areas for improvement, and generate actionable insights to measure campaign effectiveness and ROI.
- Lead efforts to troubleshoot technical blockers hindering campaign performance and website optimization.
- Champion initiatives to improve website technical performance, including page load times and user experience optimization.
- Foster a culture of knowledge sharing and collaboration with internal stakeholders (marketing, sales, IT) to ensure alignment and achieve marketing goals.
- Manage and mentor a team of marketing technology specialists (if applicable).
- Drive cross-functional collaboration between product, engineering, analytics, external partners etc, aiming to deliver cohesive and personalized communications and customer journeys against business objectives.
- Stay up to date with the latest technological trends and drive a culture of innovation with the organization.
Qualifications:
- Bachelor's degree in Engineering and MBA degree in Marketing.
- 7+ years of experience in digital marketing and advertising technology, with a strong focus on performance marketing and data-driven decision making.
- Proven track record of successfully implementing and managing marketing technology solutions across various platforms.
Desired Skills:
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Experience with Customer Relationship Management (CRM) systems (e.g. LeadSquared).
- Experience with Cloud-based marketing solutions.
- Experience with CMS Tools (e.g. Adobe Experience Manager)
- Experience with project management methodologies (e.g., Agile).
- Working knowledge of coding languages (e.g., HTML, CSS, JavaScript) and server-side languages (e.g., Python) a plus.
- Experience with SDLC and SDLC Tools (e.g. Jira)
- Certifications in Martech technologies (preferable)
- Experience with UI / UX and designer tools (e.g. Figma, Canva)
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