Marketing Technology Strategist

2 weeks ago


Mumbai, Maharashtra, India Godrej Capital Full time

About Us:

Godrej Capital is a subsidiary of Godrej Industries, a 125+ year legacy of trust and excellence. As a digital-first company, we offer Home Loans, Loan Against Property, Property Loans, Business Loans, and are positioned to diversify into other customer segments and launch new products.

We have been consistently recognized as a Great Place to Work, receiving certifications in 2022 and 2023. Our organization holds a spot among India's Top 50 Best Workplaces in BFSI 2023 and is also recognized as one of India's Great Mid-Size Workplaces 2023.

We're Seeking a Marketing & Advertising Technology Expert:

You will spearhead the implementation and optimization of our digital advertising and marketing stack. As a strategic thinker, you will thrive on driving growth through data-driven decision making and cutting-edge technology solutions.

In this critical role, you will be responsible for the entire lifecycle of our marketing technology ecosystem. From selection and integration to performance measurement and optimization, you'll ensure seamless operation and maximum impact across all digital advertising and marketing initiatives.

  • Develop and execute a comprehensive marketing technology roadmap, aligning with our overall marketing strategy and business objectives.
  • Conduct in-depth research and analysis to identify and recommend best-in-class marketing technology solutions for campaign management, performance marketing, web analytics, personalization, and lead integration.
  • Define, implement, and own the Martech strategy, roadmap, and integrations for our organization.

Responsibilities:

  1. Lead the development and execution of a comprehensive marketing technology roadmap, aligning with the overall marketing strategy and business objectives.
  2. Conduct in-depth research and analysis to identify and recommend best-in-class marketing technology solutions for campaign management, performance marketing, web analytics, personalization, and lead integration.
  3. Define, implement, and own the Martech strategy, roadmap, and integrations for the organization.
  4. Oversee the implementation and integration of marketing technologies with our enterprise website, campaign pages, and marketing automation systems, ensuring seamless API integrations.
  5. Configure and maintain marketing technology platforms to optimize performance, data collection, and campaign delivery.
  6. Develop and manage technology implementation, tracking, and tech optimization for data-driven digital advertising campaigns across various platforms (search, social, display etc.).
  7. Analyze campaign performance data using advanced web analytics tools, identify areas for improvement, and generate actionable insights to measure campaign effectiveness and ROI.
  8. Lead efforts to troubleshoot technical blockers hindering campaign performance and website optimization.
  9. Champion initiatives to improve website technical performance, including page load times and user experience optimization.
  10. Foster a culture of knowledge sharing and collaboration with internal stakeholders (marketing, sales, IT) to ensure alignment and achieve marketing goals.
  11. Manage and mentor a team of marketing technology specialists (if applicable).
  12. Drive cross-functional collaboration between product, engineering, analytics, external partners etc, aiming to deliver cohesive and personalized communications and customer journeys against business objectives.
  13. Stay up to date with the latest technological trends and drive a culture of innovation with the organization.

Qualifications:

  • Bachelor's degree in Engineering and MBA degree in Marketing.
  • 7+ years of experience in digital marketing and advertising technology, with a strong focus on performance marketing and data-driven decision making.
  • Proven track record of successfully implementing and managing marketing technology solutions across various platforms.

Desired Skills:

  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
  • Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Experience with Customer Relationship Management (CRM) systems (e.g. LeadSquared).
  • Experience with Cloud-based marketing solutions.
  • Experience with CMS Tools (e.g. Adobe Experience Manager)
  • Experience with project management methodologies (e.g., Agile).
  • Working knowledge of coding languages (e.g., HTML, CSS, JavaScript) and server-side languages (e.g., Python) a plus.
  • Experience with SDLC and SDLC Tools (e.g. Jira)
  • Certifications in Martech technologies (preferable)
  • Experience with UI / UX and designer tools (e.g. Figma, Canva)


  • Mumbai, Maharashtra, India Neuraleap Technology Group Full time

    The Neuraleap Technology Group seeks a visionary Chief Marketing Strategist to drive its marketing strategy and implementation across the organization. This leadership position entails developing creative marketing plans to elevate brand awareness and increase competitive advantage.Key ResponsibilitiesDevelop and implement the overall marketing strategy.Lead...


  • Mumbai, Maharashtra, India Marketing Mojito Full time

    We are looking for a highly motivated and results-driven Business Growth Strategist to join our team at Marketing Mojito. As a key member of our revenue growth team, you will be responsible for identifying and connecting with potential clients through online and offline channels.The ideal candidate will have excellent English communication skills, strong...


  • Mumbai, Maharashtra, India Patronus Marketing Full time

    Job Overview: We are seeking an experienced Digital Marketing Strategist to lead our social media efforts in the real estate sector. The ideal candidate will have a strong understanding of luxury real estate marketing and high-net-worth individual engagement.About Us: Patronus Marketing is a leading digital marketing agency specializing in premium real...


  • Mumbai, Maharashtra, India Senate Marketing Full time

    About the Role:We are seeking an experienced Marketing Strategist to lead our digital marketing efforts. As a Senior Digital Marketing Role, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive business growth.The ideal candidate will have a strong background in digital marketing services, including...


  • Mumbai, Maharashtra, India Senate Marketing Full time

    Company Overview">Senate Marketing is a dynamic agency seeking a versatile digital marketing strategist to join our team. With a strong foundation across all key digital marketing services, this role demands a well-rounded skill set in SEO, social media, paid marketing, creative ideation, and content creation.">Job Description">">Develop and execute...


  • Mumbai, Maharashtra, India NTT DATA Global Delivery Services Limited Full time

    We are seeking a highly experienced Enterprise Technology Strategist to join our team at NTT DATA Global Delivery Services Limited. As an Enterprise Technology Strategist, you will be responsible for developing and implementing enterprise-wide technology strategies that drive business growth and improve operational efficiency.The ideal candidate will have a...


  • Mumbai, Maharashtra, India Senate Marketing Pvt. Ltd. Full time

    Job DescriptionProfile Overview: We are seeking a versatile Digital Marketing Strategist who brings a strong foundation across al key digital marketing services. This role demands a wel rounded skil set in social media, paid marketing, creative ideation, and content creation, alongside direct client interactions. The ideal candidate wil be comfortable...


  • Mumbai, Maharashtra, India USV PRIVATE LIMITED Full time

    Job OverviewWe are seeking a highly skilled professional to fill the role of Marketing Strategist. This individual will be responsible for developing and executing successful marketing strategies, as well as experience in brand planning and execution.


  • Mumbai, Maharashtra, India Team Management Services Full time

    Designation Technology Growth Strategist Qualification Any Graduate Experience 2 to 3 Years Location Goregaon Lead Generation Drive extensive lead generation efforts scheduling meetings for our client acquisition team with the right target audiences while adhering to company policies Customize Solutions Collaborate with the technical team to tailor...


  • Mumbai, Maharashtra, India Shenzyn Full time

    Job Overview:Shenzyn is a leading provider of cloud solutions, and we are seeking a Technology Strategist to join our team. As a key member of our technology division, you will play a pivotal role in shaping our cloud strategy and driving innovation in the industry.This is an exciting opportunity to work with a dynamic team and contribute to the success of...


  • Mumbai, Maharashtra, India Schbang Full time

    About the Role:We are seeking a skilled Marketing Automation Strategist to join our team at Schbang. As a Marketing Automation Strategist, you will play a key role in implementing and automating marketing processes, setting up performance measurement tools, and optimizing customer engagement strategies.Key Responsibilities:Assist in setting up and executing...


  • Mumbai, Maharashtra, India Rest In Beats Full time

    Job Title: Music Marketing StrategistRest In Beats is seeking a seasoned Music Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic Instagram marketing campaigns that promote music content effectively.About the Role:Develop and execute Instagram marketing strategies...


  • Mumbai, Maharashtra, India AdInsider Full time

    We are seeking a seasoned Technology Strategist to drive business growth through innovative solutions. Key responsibilities include:Developing and executing a robust technology strategy to fuel company expansionLeading and managing a tech team from concept to execution, scaling systems to meet increasing demandsContributing technical leadership and shaping...


  • Mumbai, Maharashtra, India Senate Marketing Full time

    About the Role:We are looking for a talented Digital Marketing Strategist to join our team at Senate Marketing. As a senior member of our digital marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies across various platforms.Key Responsibilities:Develop and execute digital marketing strategies...


  • Mumbai, Maharashtra, India Puretech Digital Full time

    Job DescriptionPuretech Digital is looking for a Content Marketing Strategist to join our team. As a Content Marketing Strategist, you will be responsible for developing and executing effective content marketing strategies to drive traffic and engagement.Key ResponsibilitiesDevelop and execute comprehensive content marketing campaigns using various channels...


  • Mumbai, Maharashtra, India Tring Full time

    Job OverviewWe are seeking a talented Marketing Brand Strategist to join our team at Tring. As a key member of our marketing team, you will play a crucial role in developing and executing brand strategies that enhance the brand's image and achieve its marketing objectives.


  • Mumbai, Maharashtra, India Leanplum Full time

    CleverTap is a leading provider of engagement platforms that empower businesses to create personalized experiences and retain their most valuable customers. As a Market Intelligence Strategist, you will play a crucial role in driving the company's growth by developing and executing strategies that boost win rates and improve business optimization metrics.The...


  • Mumbai, Maharashtra, India Cloud Counselage Full time

    At Cloud Counselage, we're seeking a talented Marketing Strategist to drive our marketing efforts forward. As a key member of our team, you'll be responsible for developing and implementing comprehensive marketing strategies aligned with our overall objectives.About the RoleDevelop and execute marketing plans that drive business growth and revenue.Lead and...


  • Mumbai, Maharashtra, India Sigma Staffing Solutions Private Limited Full time

    **About the Role**The Performance Marketing Strategist will be responsible for building and managing acquisition campaigns, analyzing campaign performance, and identifying marketing performance issues. The ideal candidate will have previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other...


  • Mumbai, Maharashtra, India NTT DATA, Inc. Full time

    About the RoleWe are seeking an experienced Product Marketing Strategist to join our team at NTT DATA, Inc. As a key member of our Cloud Services division, you will be responsible for developing and executing marketing strategies to promote our cutting-edge products and solutions.