
Senior Marketing Professional
3 days ago
Role Summary: A highly skilled Digital Marketing Strategist is sought after to spearhead our marketing efforts. The ideal candidate will have a strong background in multi-channel campaign strategy, performance analysis, and data-driven decision-making.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies for campaigns targeting healthcare professionals across various channels.
- Drive the development, optimization, and scaling of multi-channel marketing efforts using data-driven insights.
- Analyze campaign performance, track KPIs (open rates, CTR, conversion), identify trends, and recommend strategies to enhance engagement and retention.
- Collaborate with cross-functional teams (Design, UX, Editorial) to ensure brand consistency and effective campaign delivery.
- Plan and execute A/B testing and segmentation strategies to optimize campaign performance.
- Stay updated on industry trends and incorporate insights into marketing strategy.
- Ensure compliance with industry regulations and internal standards.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 5+ years of experience in digital marketing, preferably within healthcare, health tech, or related industries.
- Proven experience managing email and app-based marketing campaigns, with a strong understanding of channel best practices.
- Skilled in using performance data to inform strategy and decision-making.
- Excellent written and verbal communication, analytical mindset, attention to detail, and project management skills.
- Self-motivated, adaptable, and results-oriented.
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