
Senior Customer Data Platform Business Lead
2 days ago
A senior professional is required to lead strategy, consulting, and solution leadership across customer data platform initiatives. The role involves shaping client engagements, identifying growth opportunities, and enabling successful delivery of data-driven customer experience programs.
Key Responsibilities:- Business Leadership & Strategy
The selected candidate will own the customer data platform practice vision, go-to-market strategy, and business development. They will partner with sales, marketing, and consulting teams to define client value propositions and growth opportunities, develop and nurture CXO-level relationships to position the customer data platform as a core enabler of digital transformation.
- Consulting & Solutioning
The candidate will translate business objectives into customer data platform use cases and measurable outcomes, lead discovery, strategy, and solution workshops with clients, design customer data platform architectures and integrations with MarTech, AdTech, and CRM ecosystems, provide digital analytics guidance for all assigned accounts, serve as the point of escalation for client requests, manage relationships with clients and partners, identify opportunities for new data sources, ensure proper analytics implementation of online marketing campaigns, and advise on building and maintaining complete documentation for all projects.
- Practice & People Development
The selected candidate will mentor cross-functional teams on customer data platform use cases, data strategy, and customer engagement, contribute to thought leadership, POVs, and industry events, build alliances with customer data platform vendors to strengthen ecosystem partnerships.
Requirements:- 7+ years of experience in consulting, digital transformation, or data-driven marketing
The ideal candidate should have strong experience in customer data platform strategy, implementation, or solutioning (Salesforce Data Cloud, Adobe RT-CDP, Twilio Segment, or similar), proven ability to engage with senior client stakeholders and translate business needs into actionable solutions, strong understanding of MarTech/AdTech ecosystems, data privacy, and customer experience strategies, track record of driving revenue growth, practice building, or business development, and excellent leadership, communication, and stakeholder management skills.
Preferred Qualifications:- Certification of Salesforce Data Cloud, Tealium AudienceStream, AI Associate
The preferred qualifications include certification of Salesforce Data Cloud, Tealium AudienceStream, AI Associate, experience with Digital Marketing technologies such as Omni-channel Campaign Management, Digital Advertising, etc. Web tagging & web analytics, experience in Creating Dashboard, Insights, Reporting, knowledge of how-to QA Website and Media tags, Media tagging and tracking, Good to Have Skills (Tableau, Claravine, ObservePoint, SQL Query skills, Quantum Metrics, Optimizely)
EQUAL OPPORTUNITY
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics.
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