Strategic Media Planning Expert
4 hours ago
Aptita is seeking an exceptional Strategic Media Planning Expert to join our team.
The ideal candidate will be responsible for providing strategic media planning support to key accounts in collaboration with senior team members. This includes building and developing media owner relationships to drive market-leading planning for clients, working with other departments to ensure campaigns go live on time through the use of best practice and adherence to Service Level Agreements, and identifying commercial opportunities and trading focuses to guide investment towards the most appropriate partners.
Key Responsibilities:
- Evaluate media options to optimize client investments
- Develop and maintain strong relationships with media owners to negotiate favorable terms
- Collaborate with cross-functional teams to ensure seamless campaign execution
- Analyze market trends and competitor activity to inform media planning decisions
- Provide expert guidance on media buying strategies to maximize ROI
Requirements:
- Bachelor's degree in Marketing, Digital Technologies, Business Management, or a relevant field
- Minimum 18 months to 4 years of experience in media planning or a related field
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work independently and collaboratively as part of a team
Benefits:
- Competitive salary range: ₹800,000 - ₹1,200,000 per annum (depending on experience)
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance
About Aptita:
Aptita is a leading media agency dedicated to delivering innovative solutions that drive business results. We are passionate about helping our clients achieve their marketing goals through data-driven media planning and buying strategies. If you're a motivated and experienced media professional looking for a new challenge, we'd love to hear from you
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