Marketing Operations Specialist
1 week ago
At Zeta, we are committed to creating innovative banking technology solutions that enable financial institutions to thrive in the digital age. Our cloud-native and API-enabled omni-stack supports a wide range of capabilities, including processing, issuing, lending, core banking, and fraud detection.
About the Role
We are seeking a skilled Marketing Operations Associate to join our team. As a key player in our growth strategy, you will be instrumental in streamlining our marketing processes, ensuring high-quality data fuels our success, and contributing to the development and execution of our growth strategy.
Key Responsibilities
• Implement data quality processes to ensure clean and accurate data across HubSpot and Salesforce
• Develop and automate workflows in HubSpot to improve campaign performance and team efficiency
• Adapt marketing operations strategies for new markets, considering data privacy regulations and cultural nuances
• Collaborate with cross-functional teams to ensure marketing operations effectively support overall business objectives
Required Skills
• Proven experience in marketing operations, ideally with experience using HubSpot and Salesforce
• Deep understanding of data hygiene principles and best practices for data quality management
• Experience building and automating workflows in marketing automation platforms
• Familiarity with data integration tools and processes to ensure seamless data flow
• Adaptable marketer with experience adapting marketing operations strategies in a new market
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