Pediatric Brand Ambassador
2 days ago
The Digital Content Director will lead the development and implementation of a comprehensive content strategy that aligns with the company's brand goals and objectives. This role requires a seasoned professional with a proven track record of success in content marketing and a deep understanding of pediatric care and family-focused services.
About the Role
In this role, you will drive brand storytelling and oversee content production across digital and offline channels. You will report to the business head and take ownership of content production and quality, contributing to overall brand strategy and growth through ongoing research into brand design, aesthetics, layout, and narrative.
Key Responsibilities:
- Create content across multiple channels, supporting both online and offline marketing initiatives, as well as brand collaterals (e.g., clinic design).
- Manage the content creation process with a strategic mindset, ensuring consistency and alignment with brand guidelines and customer voice.
- Collaborate with internal teams and content agencies to produce advertising content (statics and videos) and manage the content calendar and delivery timelines.
Requirements:
We are seeking an experienced Digital Content Director with at least 5 years of experience in content marketing, preferably in the healthcare industry. A graduate or postgraduate degree in English, Philosophy, History, Journalism, Mass Communication, or related fields is required. Proven ability to work with brand guidelines, personalities, and tone of voice is essential.
What We Offer:
A competitive salary of $70,000 - $90,000 per annum, commensurate with experience. Work mode: Office-based. Based in Bengaluru or willing to relocate.
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