Strategic Brand Developer

3 days ago

Delhi, Delhi, India beBeeAlcobev Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Key Responsibilities:

  • Develop and execute comprehensive brand strategies to align with the company's goals.
  • Conduct market research to identify consumer trends, competitive landscape, and market opportunities within the alcoholic beverage industry.
  • Define brand positioning, messaging, and visual identity to differentiate the brand in the market.
  • Develop and manage brand guidelines to ensure consistency across all marketing materials.

Role & Responsibilities: Marketing Campaign Management

  • Plan, execute, and evaluate marketing campaigns across various channels (digital, social media, print, events, etc.).
  • Collaborate with creative, digital, and other marketing teams to develop engaging and impactful marketing materials.
  • Manage budgets and timelines for marketing campaigns.
  • Monitor and analyze campaign performance, track key metrics, and optimize campaigns for maximum effectiveness.

Brand Performance & Analysis

  • Track and analyze brand performance metrics, including brand awareness, consumer perception, market share, and sales.
  • Conduct regular brand audits and competitor analysis.
  • Provide insights and recommendations based on data analysis to improve brand performance.

Stakeholder Management

  • Collaborate with sales, product development, and other internal teams to ensure brand consistency and alignment.
  • Manage relationships with external agencies, including advertising, PR, and digital marketing agencies.
  • Communicate brand strategy and performance updates to relevant stakeholders.

Industry Knowledge

  • Stay up to date on the latest trends, best practices, and emerging technologies in the Alcobev industry.
  • Understand relevant regulations and legal requirements for marketing alcoholic beverages.

Qualifications

  • Strong understanding of the alcoholic beverage market, including consumer behavior, market trends, and competitive landscape.
  • Excellent analytical, communication, and presentation skills.
  • Proficiency and experience with marketing analytics tools.
  • Creative thinking and problem-solving skills.
  • Strong leadership and interpersonal skills.
  • Experience with digital marketing and social media management.
  • Knowledge of relevant regulations and legal requirements.
  • Experience in managing budgets and forecasting sales figures.
  • Proven track record of successful brand building and campaign execution.

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