Digital SEO Strategist

5 hours ago


Delhi, Delhi, India Matrimony Limited Full time

We are seeking a seasoned Digital SEO Strategist to join our team at Matrimony.com, the largest and most trusted matrimony brand in India. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive SEO strategies to drive organic traffic and increase online visibility.

In this role, you will lead the development and implementation of SEO strategies to optimize our website structure, content, and metadata for top rankings on Google. You will work closely with our content teams to create keyword-rich, user-focused content tailored to the matrimony/wedding industry. Your expertise in technical SEO will also enable you to identify and fix technical issues like crawl errors, duplicate content, and broken links.

You will also be responsible for competitor analysis, identifying industry trends and tracking competitors' strategies. Additionally, you will own and implement ASO (App Store Optimization) strategies to maximize app discoverability and enhance user experience through creative optimization. Performance tracking will be an essential part of your role, as you monitor app rankings, download metrics, and user engagement to identify opportunities for improvement.

The successful candidate will have a strong background in SEO/ASO for consumer tech platforms, with a minimum of 8 years of experience. Proficiency in tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, Google Tag Manager, etc., is a must. Proven experience optimizing apps on Google Play and the Apple App Store, as well as hands-on experience with YouTube SEO, will be highly valued.

This is a fantastic opportunity to join a leading company in the matrimony space and contribute to its growth and success. With a strong leadership in matchmaking and expansion into the $55 billion wedding services Industry, we are looking for talented professionals who share our vision and values. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting role.


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