Digital Marketing Strategist
5 days ago
We are seeking a highly skilled Digital Marketing Strategist to lead our Search Engine Optimization (SEO) and Paid Search efforts. This is an excellent opportunity for a motivated individual with a passion for driving traffic, improving conversion rates, and maximizing ROI.
About the Role:
- Develop and execute a unified strategy for SEO and Paid Search to align with overall business goals.
- Lead all SEO initiatives including keyword research, on-page optimization, content strategy, technical SEO, and link-building.
- Design, execute, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels.
- Manage budgets, bidding strategies, and A/B testing for ad copy and landing pages to maximize conversions.
- Monitor, analyze, and report on SEO and PPC performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Google Ads.
- Collaborate closely with development, design, and content teams to ensure all digital assets support SEO and PPC goals.
Requirements:
- 4+ years of experience in SEO and Paid Search, with a proven track record of managing successful campaigns and strategies.
- In-depth knowledge of on-page, off-page, and technical SEO principles, as well as a strong grasp of PPC strategies, including Google Ads, Ads and Bing Ads.
- Proficiency in using SEO and PPC tools such as Google Analytics, Search Console, Google Ads, SEMrush, Ahrefs, Screaming Frog, and others to analyze performance and make data-driven decisions.
- Experience managing substantial PPC budgets, optimizing spend for maximum ROI.
Preferred Skills:
- Experience in SaaS, or B2B marketing is highly desirable.
- Familiarity with additional paid channels, such as social media ads, display advertising, and programmatic buying.
- Familiarity with Hubspot CRM and other AI tools.
- Understanding of Attribution models.
Compensation Package:
We offer a competitive salary range of $120,000 - $150,000 per year, depending on experience, plus benefits and opportunities for growth and professional development.
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