Strategic Media Planner

3 weeks ago


Gurgaon, Haryana, India Havas Media Network India Full time
Job Summary

A Media Planner is a professional who combines creative thinking with data analysis to develop effective media strategies. They identify the most suitable media platforms to reach target audiences and build brand awareness. This role requires knowledge of media and communication platforms, as well as strategic thinking and planning skills.

Key Responsibilities
  • Developing media plans that meet client objectives, including selection of media channels, scheduling, and optimization.
  • Supporting the team in the planning process, including campaign tracking, measurement, evaluation, and reporting.
  • Formulating reports on client activities, including competitor analysis and category studies.
  • Coordinating with channels to prevent GRPs drops and ensuring campaign delivery.
  • Presenting pre- and post-campaign analysis in a report format.
  • Staying up-to-date with industry trends and software, including BARC, MAP, and TGI.
Requirements
  • 1-3 years of agency experience.
  • Team handling experience.
  • Postgraduate degree or diploma in advertising, marketing, or communication.
Preferred Skills
  • Research and analytical thinking skills.
  • Excellent written and verbal communication skills.
  • Proficiency in MS Office.
  • Software knowledge, including BARC, IRS, MAP, and TGI.
About Havas Media

Havas Media is a leading global communications group with a presence in over 100 countries. Our mission is to make a meaningful difference to brands, businesses, and people. We believe that more meaningful media can help build more meaningful brands. Our team at Havas Media works together to provide our clients with integrated solutions that meet their needs.


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