Results-Driven B2B Marketing Lead

1 week ago

Anantapur, Andhra Pradesh, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,00,000

We are seeking a seasoned marketing professional to spearhead our B2B services marketing initiatives.

  • The ideal candidate will be responsible for developing and executing high-volume, multi-geo email campaigns that drive prospecting and conversions across India, the US, and UAE markets.
  • Key responsibilities include managing and optimizing campaigns for B2B audiences, developing SEO strategies aligned with evolving AI-driven practices, and collaborating with sales teams to design and deliver Account-Based Marketing (ABM) initiatives targeting key clients in these regions.
Requirements
  • Proven experience in email marketing, content marketing, social media marketing, and SEO with a focus on lead generation for B2B services is essential.
  • A strong understanding of digital marketing tools such as Apollo, Campaign Manager, CRM platforms (Zoho or similar), marketing analytics/optimization tools (GA, Zoho Pagesense, Hotjar, etc.), and Sales Navigator is required.
  • Candidates should have a good understanding of ABM strategies tailored to international audiences, experience in managing websites (WordPress or equivalent CMS preferred), and a strong data-driven mindset with the ability to track, analyze, and optimize campaign performance.
  • Exceptional communication skills (written and verbal) with the ability to craft compelling marketing narratives are also essential.

MBA in Marketing or equivalent qualification is highly desirable. Candidates with exposure to India, US, and UAE markets and strong project management and multitasking skills will be considered favorably.

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