Senior Business Growth Strategist

We are seeking a seasoned Business Growth Strategist to spearhead the expansion and performance of our financial products. This role encompasses end-to-end responsibility for assigned business metrics, collaborating with cross-functional teams to enhance user acquisition, engagement, and revenue.

The ideal candidate will possess a strategic mindset and strong execution skills to influence the entire marketing funnel—from awareness and consideration to conversion and advocacy.

Key Responsibilities:

1. Business Growth Ownership:

• Own and drive the growth of key business metrics for assigned financial products, including user acquisition, engagement, retention, and revenue.
• Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.

1. Cross-Functional Collaboration:

• Collaborate with cross-functional teams such as Data Science, Product, Marketing, and both online and offline acquisition teams.
• Drive initiatives to impact all stages of the marketing funnel—Awareness, Consideration, Conversion, Engagement, and Advocacy.

1. Growth Strategy and Execution:

• Own the growth strategy for new financial product launches, ensuring alignment across teams and timely execution.
• Partner with product and marketing teams to create compelling value propositions and deliver cohesive, customer-centric messaging.

1. Business Planning & Projections:

• Lead business planning for growth, including monthly targets, Annual Operating Plan (AOP), and continuous performance tracking.
• Ensure targets for customer acquisition, retention, and business revenue are met or exceeded.

1. Key Business Metrics Ownership:

• Drive key business metrics, including Customer Acquisition Cost (CAC), revenue growth, and customer engagement metrics.
• Utilize data-driven insights to monitor performance and adjust strategies accordingly.

1. Growth Programs & Campaign Execution:

• Design and implement growth programs aimed at increasing product adoption, cross-sell, upsell, and improving engagement.
• Optimize growth initiatives to ensure customer satisfaction and retention, with a focus on long-term customer value.

1. Partnerships & Stakeholder Management:

• Build and maintain strong relationships with external financial partners to scale acquisition and business programs.
• Work closely with internal stakeholders (finance, product, marketing, etc.) to ensure cross-functional alignment and successful execution of growth initiatives.

1. Continuous Experimentation & Optimization:

• Conduct A/B testing and other experimentation techniques to optimize business and marketing strategies.
• Analyze customer behavior data to inform and continuously refine growth initiatives.

Skills & Experience Required:

• Experience:
• 3-5 years of experience in driving growth for tech startups or established brands, with a proven track record in growing digital products and services.
• Experience in owning the P&L of a product/category, and driving growth in high-performance environments.
• Skills:
• Strong analytical skills, with the ability to leverage data to make informed decisions.
• Deep understanding of growth metrics, including CAC, LTV, conversion rates, and engagement.
• Expertise in using marketing tools, analytics platforms, and growth frameworks to drive business performance.
• Excellent communication and interpersonal skills with a collaborative mindset.
• Proven ability to work with cross-functional teams and external partners to drive growth.
• Desired Attributes:
• Creative, out-of-the-box thinker with a passion for growth and a hands-on approach to execution.
• Strong understanding of the digital financial services landscape and customer journeys in this space.
• Comfortable with ambiguity and able to lead through change in a fast-paced, startup-like environment.
• Data-driven decision-maker with a focus on results and continuous improvement.