Senior Influencer Marketing Strategist

5 days ago

Delhi, Delhi, India Little Extra Full time

About Little Extra

We're a beauty and personal care e-commerce brand on a mission to revolutionize the industry with innovative products and unparalleled customer experience.

Job Summary

We're seeking a highly skilled Senior Influencer Marketing Strategist to lead our influencer marketing efforts and drive brand awareness, engagement, and growth.

Key Responsibilities

  • Develop and execute comprehensive influencer marketing strategies that align with our overall marketing objectives.
  • Identify and research potential influencers, content creators, and thought leaders within our target market to build a robust influencer network.
  • Establish and maintain strong relationships with influencers, negotiating partnerships and collaboration terms that benefit both parties.
  • Collaborate with cross-functional teams to create engaging and authentic influencer campaigns.
  • Create compelling briefs and guidelines for influencers, ensuring that brand messaging and values are effectively communicated.
  • Monitor industry trends, competitor campaigns, and emerging platforms to stay at the forefront of influencer marketing.
  • Track, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for continuous improvement.
  • Manage influencer contracts, agreements, and payments, ensuring compliance with legal and ethical standards.
  • Stay up-to-date with relevant guidelines, regulations, and best practices for influencer marketing and disclosure requirements.
  • Collaborate with analytics teams to measure the impact of influencer marketing efforts on key performance indicators (KPIs) such as reach, engagement, and conversion.
  • Actively engage with influencers on social media platforms, responding to comments, messages, and fostering a sense of community.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience (1 years+) in influencer marketing, with a portfolio showcasing successful influencer campaigns.
  • Strong understanding of social media platforms, their algorithms, and user behavior.
  • Excellent communication and relationship-building skills.
  • Creative mindset with the ability to conceptualize and execute innovative influencer campaigns.
  • Data-driven approach to decision-making, with the ability to analyze and interpret campaign performance metrics.
  • Familiarity with influencer marketing tools and platforms for discovery, outreach, and performance tracking.
  • Strong organizational skills and attention to detail, particularly in managing multiple influencer partnerships simultaneously.
  • Up-to-date knowledge of industry trends, best practices, and legal guidelines related to influencer marketing and disclosure.
  • Ability to adapt to a fast-paced and evolving work environment.

Perks and Benefits

  • Opportunities for professional development and skill enhancement.
  • A collaborative and supportive work culture that values innovation and creativity.
  • 5 days a week, working for a better work-life balance.
  • Access to cutting-edge design tools and resources.
  • The privilege of being among the first to experience and enjoy our latest range of beauty and personal care products.

Salary: $80,000 - $110,000 per year

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