Strategic Creative Visionary

1 week ago

Gurgaon, Haryana, India Zupee Full time

About Zupee:

We are a pioneering online gaming company with a significant market presence in India's casual and board game segment. Our mission is to enhance people's lives by providing engaging, entertaining, and skill-based gaming experiences that foster learning, skills, and cognitive development. We aim to create a timeout from the stresses of everyday life and spark joy through our games. With a strong focus on user experience, we have achieved profitability since Q3, 2020, and have secured Series B funding of $102 million at a valuation of $600 million. We are poised to transform from a fast-growing startup to a leading gaming studio in India.

About The Role:

- As the Creative Director, you will lead and review the work of the creative teams for all web, print, and digital marketing collateral.

- Develop and manage content strategies for both small and large projects, leveraging brand design, copy, art, and digital technology.

- Collaborate with the marketing and other departments in developing marketing plans, analyzing results, and identifying opportunities.

- Create internal marketing campaigns that translate business objectives into clear and motivating creative strategies.

- Stay updated with current trends in design, marketing, and consumer behavior, with a specific focus on the Indian market.

- Possess a deep understanding of Indian demographics, cultural nuances, and regional preferences to tailor creative strategies accordingly.

- Demonstrate a proactive attitude towards taking ownership of projects and initiatives, particularly during critical phases. Willingness to be hands-on and actively contribute to creative processes when necessary.

- Develop the company's social media tone and create daily content as per the strategy and plan.

Responsibilities:

- Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.

- Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.

- Conduct brainstorming sessions with the creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.

- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.

- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.

- Oversee the presentation of final concepts and obtain approvals for deliverables.

- 10 years of relevant experience, with seven or more years as a creative director in an agency or corporate setting.

- Experience in creating marketing/advertising campaigns - from developing the vision and messaging platform to overseeing production on time and within budget.

- Ability to thrive under pressure while maintaining a collaborative and solution-oriented approach.

- Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.

- Proven ability to develop successful concepts.

- Proficiency in leading a team of diverse, talented creatives.

- Strong creative vision, with an eye on business objectives.

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