Creative Director
7 hours ago
About Dentsu Creative:
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use transformative creativity as a differentiating driving force to bring our capabilities together to positively impact people, businesses, and society. As a pioneer in the industry, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions to offer integrated growth solutions.
Job Overview
We are seeking a highly skilled and motivated Group Head – Copy to join our creative team. As a key member of our team, you will be responsible for developing the creative direction provided by the strategy team and transforming key insights and the brief into compelling copy.
Responsibilities:
- Develop a deep understanding of the bigger picture online objectives and ensure all activities support wider online objectives.
- Take ownership of hands-on interaction within social media sites, including Facebook and Twitter.
- Responsible for hands-on interaction with off-site social properties, such as other people's blogs, other company Facebook fan pages, and forums.
- Ability to write engaging web copy in real-time that stimulates user interaction, discussion, and engagement.
- Utilize etiquette to deliver great service, great content, and information while linking to commercial transactions where relevant and appropriate.
- Use a toolkit to measure and monitor social activity, determining what works, tweaking, and improving content, communications, etc.
- Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategies are being delivered.
- Respond and react to changes within social networks, including changes in functionality and methods of engagement.
- Monitor and present relevant data, trends, successes, exceptions, etc.
- Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.
- Deliver real-time content within relevant social spaces that dynamically engages the audience.
- Creative input on content and ideas on social media viral marketing.
- Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
- Be enthusiastic but responsible.
Requirements:
- Experience: 6-8 years of copywriting experience, preferably within an advertising agency or related field, with a strong portfolio demonstrating versatility and creativity.
- Copy Skills: Proven ability to write clear, compelling copy that engages audiences and meets strategic objectives.
- Independent Work Ethic: Self-motivated with a strong sense of initiative; comfortable working autonomously and managing multiple projects simultaneously.
- Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively.
- Creative Problem-Solver: Strong ability to think critically and creatively, translating strategic insights into innovative copy solutions.
- Team Player: Collaborative mindset with a willingness to learn from and support fellow team members.
Why Dentsu Creative:
Join a forward-thinking team that values creativity, independence, and innovation. We offer a supportive work environment, opportunities for professional growth, and the chance to contribute significantly to exciting campaigns.
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