Digital Insights Specialist

1 week ago

Mumbai, Maharashtra, India beBeeDataDriven Full time ₹ 8,00,000 - ₹ 15,00,000
Business Analyst\

We are seeking an analytical and data-driven professional to join our organization as a Business Analyst.

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You will extract insights from large datasets to drive informed decision-making and support our strategy. You will collaborate with cross-functional teams to optimize performance, identify opportunities, and enhance user experience.

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This role requires strong analytical skills, a deep understanding of mobile app metrics, and the ability to communicate complex findings in a clear and actionable manner.

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  • Collect, analyze, and interpret data from various sources to identify trends, patterns, and insights related to app performance and user behavior.\
  • Develop and maintain dashboards, reports, and visualizations to provide stakeholders with timely and accurate information on key performance indicators (KPIs) and business metrics.\
  • Collaborate with cross-functional teams to define, track, and analyze metrics that align with business goals and objectives, such as user acquisition, retention, engagement, and monetization.\
  • Conduct ad hoc analysis to answer specific business questions and provide actionable recommendations for improving app performance and user experience.\
  • Collaborate with the product team to identify and prioritize new features, enhancements, and experiments based on data-driven insights.\
  • Identify and implement strategies for A/B testing and experimentation to optimize app features, user interface, and conversion funnels.\
  • Monitor and evaluate app store reviews and ratings, identifying trends and feedback to inform product improvements.\
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    • Bachelor's degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science.\
    • 3+ years of proven experience as a Business Analyst or similar role, preferably in the mobile apps or technology industry.\
    • Proficiency in SQL for data extraction and manipulation from relational databases.\
    • Strong analytical skills and experience working with large datasets, using tools such as Excel, Python, or R for data analysis and visualization.\
    • Familiarity with app analytics platforms and their key metrics.\
    • Experience with data visualization tools to create insightful reports and dashboards.\
    • Knowledge of A/B testing and experimental design methodologies.\
    • Excellent problem-solving skills and the ability to translate complex data into actionable insights.\
    • Strong communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical stakeholders.\
    • Ability to work collaboratively in a fast-paced, cross-functional environment.\
    • Possession of a passion for mobile apps, technology, and the digital landscape.\

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