SEO Manager

4 weeks ago


Kolkata, West Bengal, India Pattern Drive Pvt Ltd Full time

We are seeking a highly skilled SEO Manager to lead our search engine optimization efforts. This role will be responsible for developing and implementing a comprehensive SEO strategy that drives traffic and conversions to our website.

Key Responsibilities:

• Execute tests and analyze data to identify trends and insights that inform our SEO strategy

• Track and report on website analytics and PPC initiatives to optimize campaign performance

• Manage campaign expenses to ensure we stay within budget

• Optimize copy and landing pages for search engine marketing

• Research and implement search engine optimization recommendations to improve our online presence

Requirements:

• Proven experience in managing PPC campaigns across Google, Yahoo, and Bing

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools, including Google Analytics

• Experience with bid management tools and A/B and multivariate experiments

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM


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