Digital Marketing Specialist

5 days ago


Kolkata, West Bengal, India Pattern Drive Pvt Ltd Full time

Job Title: SEO/SEM Expert

About Us: Pattern Drive Pvt Ltd

We are a leading company that specializes in digital marketing and search engine optimization.

Job Description:

As a SEO/SEM Expert, you will be responsible for managing all search engine optimization and marketing activities.

Key Responsibilities:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Requirements and Skills:

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends and etc)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM



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