Digital Marketing Leader

2 weeks ago

Thoothukudi, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

Lead Digital Marketing Specialist

We are seeking a skilled digital marketing professional to lead our paid advertising efforts and drive business growth.

The ideal candidate will have a strong background in performance marketing, with expertise in managing paid campaigns on Meta Ads Manager, Meta Business Suite, Facebook, and Instagram. They will also have experience with Google Ads, focusing on search engine marketing (SEM) and targeting high-intent keywords.

Key Responsibilities:

  • Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns to achieve high-quality scores and maximize ROI.
  • Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness, monitoring key metrics such as CTR, CPA, ROAS, and conversion rates.
  • Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking.
  • Remarketing & Lead Nurturing: Develop and implement remarketing strategies to re-engage existing leads and create segmented audience lists based on user behavior and funnel position.
  • Local SEO & Competitor Research: Enhance local visibility by optimizing listings and tracking their performance, conducting competitor analysis to identify market trends and keyword opportunities.
  • Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals, providing feedback to improve forms and landing pages.
  • Team Leadership: Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.

Preferred Qualifications:

  • Proven experience developing and implementing remarketing strategies across Meta Ads and Google Ads.
  • Demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position.
  • Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.
  • Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.
  • Must have 2+ years experience in Paid campaigns.

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