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Role Summary
The successful candidate will be responsible for conducting keyword research to identify valuable search terms, implementing on-page SEO strategies, including optimizing content, meta tags, and headings, and working with content creators to ensure SEO-driven content creation. They will also perform SEO audits to identify and fix technical issues, ensure best SEO practices are implemented, research and analyze competitor backlinks, conduct outreach to gain high authority backlinks, analyze website traffic, user behavior, and rankings, track and report SEO KPIs, including keyword rankings, organic traffic, and CTR, run SEO experiments to identify trends and opportunities, and troubleshoot and resolve SEO-related issues as they arise.
