
Senior Digital Marketing Specialist
5 days ago
EdTech Marketing Leader
About the Role- This senior marketing position is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
- The ideal candidate will have a strong background in performance marketing, digital platforms, SEO/SEM, paid marketing, and brand strategy.
- Digital Strategy Development: Create and execute 360-degree digital marketing plans that incorporate ATL, BTL, TTL, and social media channels to reach target audiences.
- Campaign Management: Plan, manage, and optimize campaigns across multiple channels to achieve maximum ROI.
- Team Leadership: Lead and mentor a high-performing marketing team, providing guidance and support to ensure successful campaign execution.
- 10+ years of progressive marketing experience in EdTech industry (mandatory).
- Current/previous role as Head of Marketing / Sr. Digital Marketing Manager in top EdTech companies.
- Proven success in digital and performance marketing campaigns delivering measurable ROI.
- Hands-on expertise in Google Ads, Analytics, SEO tools, social platforms, CRM & automation tools.
- Digital marketing strategy development
- Campaign management and optimization
- Team leadership and mentoring
- Google Ads and Analytics
- SEO and social media marketing
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