Senior Digital Marketing Specialist

5 days ago


Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 25,00,000 - ₹ 30,00,000

EdTech Marketing Leader

About the Role
  • This senior marketing position is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
  • The ideal candidate will have a strong background in performance marketing, digital platforms, SEO/SEM, paid marketing, and brand strategy.
Main Responsibilities
  1. Digital Strategy Development: Create and execute 360-degree digital marketing plans that incorporate ATL, BTL, TTL, and social media channels to reach target audiences.
  2. Campaign Management: Plan, manage, and optimize campaigns across multiple channels to achieve maximum ROI.
  3. Team Leadership: Lead and mentor a high-performing marketing team, providing guidance and support to ensure successful campaign execution.
Desired Candidate Profile
  • 10+ years of progressive marketing experience in EdTech industry (mandatory).
  • Current/previous role as Head of Marketing / Sr. Digital Marketing Manager in top EdTech companies.
  • Proven success in digital and performance marketing campaigns delivering measurable ROI.
  • Hands-on expertise in Google Ads, Analytics, SEO tools, social platforms, CRM & automation tools.
Key Skills
  • Digital marketing strategy development
  • Campaign management and optimization
  • Team leadership and mentoring
  • Google Ads and Analytics
  • SEO and social media marketing


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