Digital Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India Shriram Finance Ltd Full time
About Shriram Finance

Shriram Finance Ltd is a leading financial services provider in India, offering a range of credit solutions to customers. With a network of over 3,000 branches and a workforce of 77,764 employees, we have combined Assets Under Management (AUM) worth ₹243,042 crores.

We are committed to meeting our customers at every touchpoint of their financial journey, helping them unlock value for generations to come. Our presence spans across rural India to cosmopolitan metros, where we empower aspirations through innovative financial solutions.

Powered by cutting-edge technology, Shriram Finance is a digitally mature financial institution that reflects the banking needs of Millennial and Gen Z customers. We offer priority financial services to those in the unbanked and underbanked sectors, expanding our product pipeline at every stage of disruption.

Job Role: Senior Social Media Marketing Specialist/Manager - Facebook Ads

Location: CHN/BLR

Mode of Work: Work from Office Only

Job Summary:

Shriram Finance is seeking a seasoned and strategic Social Media Marketing professional to lead and optimize Facebook advertising campaigns. The ideal candidate will have over 5 years of experience in performance marketing, a proven ability to execute vernacular ad strategies, and a deep understanding of data analytics to improve sales performance. This role requires a combination of strategic planning, creative execution, and strong data-driven decision-making skills to drive high-quality leads and achieve measurable business goals.

Key Responsibilities:

1. Facebook Ads Strategy:

- Develop and implement advanced Facebook advertising strategies tailored to Shriram Finance's financial products (e.g., loans, insurance).

- Leverage vernacular advertising to reach diverse regional audiences and improve customer engagement.

- Strategically plan campaigns to align with sales targets and business objectives.

2. Campaign Management:

- Manage end-to-end Facebook ad campaigns, including audience research, creative development, execution, and optimization.

- Monitor and allocate ad spend to maximize ROI and ensure campaigns stay within budget.

- Implement retargeting and lookalike audience strategies for enhanced performance.

3. Creative and Content Leadership:

- Collaborate with the creative team to produce engaging ad creatives and copy, with a strong focus on regional and vernacular appeal.

- Drive A/B testing for creatives, copy, and ad formats to identify top-performing combinations.

4. Data Analysis and Reporting:

- Analyse campaign performance metrics (e.g., CTR, CPC, CPL, and conversions) to uncover actionable insights.

- Use data to refine strategies, improve sales outcomes, and forecast future campaign results.

- Prepare comprehensive performance reports for stakeholders, highlighting key insights and ROI impact.

5. Team Leadership and Collaboration:

- Work closely with cross-functional teams, including product, sales, and customer service, to align digital advertising with broader marketing goals.

- Lead and mentor junior team members, providing guidance on campaign strategy and execution.

6. Compliance and Industry Expertise:

- Ensure all campaigns adhere to Facebook's advertising policies and financial industry regulations.

- Stay informed on the latest trends in social media marketing, vernacular advertising, and Facebook's algorithm updates.

Qualifications and Skills:

- Experience: 5+ years of hands-on experience in Facebook Ads, with expertise in performance marketing and lead generation campaigns.

- Proven success in creating and optimizing vernacular ad campaigns for regional audiences.

- Strong strategic planning and decision-making skills to drive sales growth.

- Advanced data analysis skills and proficiency in tools such as Facebook Ads Manager, Google Analytics, and Excel.

- Excellent understanding of audience targeting, retargeting, and campaign optimization techniques.

- Creative mind-set to deliver engaging and relevant ad content.

- Strong communication, presentation, and team leadership skills.

Preferred Skills:

- Experience with additional platforms (e.g., Google Ads, Instagram, or YouTube Ads).

- Knowledge of CRM tools (e.g., Salesforce, Zoho) for lead tracking and campaign integration.

Competitive Salary: ₹20-30 Lacs per annum based on experience. Depending on the final selection, there may be some variation on the salary offered. The selected candidate will also get benefits like career growth opportunities, flexible work environment, and more.

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