Digital Marketing Lead

4 weeks ago


Gurgaon, Haryana, India APPUP Full time
Role Overview
APPUP, a leading digital marketing company, seeks an experienced Delivery Lead to oversee the execution of Cost Per Lead (CPL) and Web campaigns globally.

About Us
We partner with 500+ advertisers and 2000+ publishers worldwide. As a key member of our team, you will be responsible for ensuring seamless campaign delivery in India and internationally.

Key Responsibilities:
- Oversee CPL and Web campaigns performance
- Onboard new publishers
- Optimize campaigns based on Key Performance Indicators (KPIs)
- Collaborate with publishers daily to share feedback and scale up campaigns
- Set up campaigns and troubleshoot tracking issues
- Leverage tools like Google Analytics, Affise, Trackier, and Offer18
- Meet monthly and quarterly revenue targets
- Identify potential advertisers and onboard them
- Validate billing confirmations with advertisers and share with publishers

Requirements
- Minimum 3 years of experience in delivering CPL and Web campaigns
- Proven track record in publisher onboarding and campaign optimization

What We Offer
- Competitive salary: ₹1800000 - ₹3600000 per annum, commensurate with experience
- Remote work arrangement
- Opportunity to work with a global team

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