Media Planning Lead

6 days ago

Gandhinagar, Gujarat, India beBeeAdvertising Full time ₹ 15,00,000 - ₹ 25,00,000
Out-of-Home Advertising Specialist

We are revolutionizing the out-of-home advertising industry by building an efficient market network. As a Senior Manager - OOH Media Planner, you will play a critical role in shaping our strategy and driving growth.

About the Role

Seeking an experienced Senior Manager to join our team, who has proven experience in a dynamic setting with exceptional organizational skills, communication skills, and hustle skills. You will work closely with the Director of Media Planning to strategize and develop long-term plans that drive productivity and success.

Responsibilities:
  • Collaborate with clients, sales, and account team members to understand client business objectives and OOH advertising strategy
  • Develop OOH Campaign plans that help clients achieve their objectives
  • Be an expert user of One Screen.ai planning product and interact with Product & Engineering team to provide feedback and new feature requests
  • Work on multiple campaigns simultaneously, often for different clients
  • Effectively communicate with creative agency team, clients, and consumers to develop media strategies and campaigns
  • Execute decisions on best form of media for specific clients and campaigns
  • Undertake research and analyze data using specialist industry resources
  • Identify target audiences and analyze their characteristics, behavior, and media habits
  • Present proposals, including cost schedules, to clients on time
  • Develop and maintain excellent relationships with OOH media suppliers
Requirements:
  • 4-7 years experience as a media planner for OOH with variety of industry verticals (education, CPG, healthcare, etc.)
  • Broad knowledge of online and offline media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Critical thinking for application toward client strategy and accompanying presentation materials
  • Excellent communication and teamwork skills
  • Working knowledge of analytics tools (e.g. Geo Path, Nielsen, Google Analytics, Telmar, Adobe Analytics, etc.)
  • Ability to work with web platforms and spreadsheets for collection and management of information

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