Paid Advertising Specialist
1 week ago
About the Opportunity
We are seeking a highly skilled Global SEM Specialist to join our team and contribute to our mission of delivering impactful, rewarding, and purposeful work.
The successful candidate will have a strong background in search engine marketing, excellent analytical skills, and the ability to work effectively with global teams.
Key Responsibilities
- Develop and execute global SEM strategies across Google Ads, Bing Ads, and other search platforms.
- Manage and optimize large-scale PPC campaigns across multiple countries, ensuring maximum ROI and efficiency.
- Conduct keyword research, audience targeting, and competitor analysis to improve search performance.
- Monitor, analyze, and report on SEM campaign performance, providing actionable insights.
- Optimize ad copies, landing pages, and bidding strategies to improve Quality Score and conversion rates.
- Collaborate with regional marketing teams to tailor SEM strategies to local market trends and customer behavior.
- Work with analytics tools (Google Analytics, Google Tag Manager, etc.) to track and measure campaign success.
- Stay up to date with search engine algorithm updates, best practices, and emerging trends.
- Manage budgets effectively, ensuring campaigns remain within allocated spend while maximizing performance.
- Test and implement automation tools and scripts to enhance campaign efficiency.
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