Digital Advertising Specialist
1 week ago
Our organization is seeking a skilled Digital Advertising Specialist to manage and optimize ad campaigns across various platforms. This key member of our digital advertising team will be responsible for campaign planning, execution, and optimization.
- Key Responsibilities:
- Develop and execute performance-based advertising campaigns on platforms such as Google Ads, Facebook Ads Manager, and other programmatic tools.
- Utilize data-driven strategies to maximize ad efficiency and achieve specific key performance indicators (KPIs).
- Monitor trends and platform updates to stay ahead of the competition.
- Work with creative teams to develop engaging ad content tailored to specific audiences.
Prospective candidates must possess the following skills and qualifications:
- Experience and Skills:
- Minimum 2 years of experience in performance-based media buying.
- Demonstrated success in managing high-budget campaigns.
- Proficiency in tools like Google Ads, Facebook Ads Manager, and programmatic platforms.
- Strong knowledge of performance metrics (CPC, CPM, CPA, ROAS, etc.).
- Familiarity with analytics tools like Google Analytics and tracking platforms.
Successful applicants can expect a competitive salary and performance bonuses, opportunities for career growth in the dynamic field of digital advertising, access to cutting-edge advertising tools and platforms, and a collaborative work environment that values innovation and data-driven decision making.
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