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Digital Transformation Lead

1 week ago

Noida, Uttar Pradesh, India Kratikal Full time

Cybersecurity Marketing Job Summary:

We are seeking a highly motivated Digital Marketing Manager to join our team at Kratikal Tech Private Limited.

Job Description:

  • Lead and manage our digital marketing efforts, developing and executing multi-channel lead generation strategies.

  • Collaborate with the product, sales, and service teams to align messaging and target relevant audiences.

  • Work closely with Subject Matter Experts to create thought leadership content highlighting Kratikal's expertise in cybersecurity services and products.

  • Optimize the website for conversion rate optimization (CRO), driving organic traffic growth through advanced SEO strategies.

  • Develop and execute strategies for social media engagement, community participation, and review sites, positioning Kratikal as a leader in the cybersecurity industry.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.

  • 4+ years of experience in B2B digital marketing, preferably in IT/Cybersecurity.

  • Proven ability to scale lead generation through diverse platforms and campaigns.

  • Expertise in paid platforms (Google Ads, LinkedIn, Meta) and organic channels (SEO, content marketing).

  • Familiarity with marketing automation tools (e.g., HubSpot, Pardot) and CRM platforms (Salesforce, Zoho).

  • Proficiency with analytics tools (Google Analytics, SEMrush, heatmaps).

  • Strong communication and project management skills.

About Kratikal:

Kratikal Tech Private Limited is a leading B2B cybersecurity firm offering cutting-edge cybersecurity solutions and services. We are dedicated to helping organizations combat cybercriminals using advanced, technology-driven cybersecurity solutions.