Omnichannel Experience Manager
1 week ago
**Job Description:** Omnichannel Experience Manager
**Company Overview:** Mirum Digital Pvt Ltd. is a dynamic digital marketing agency that delivers exceptional results-driven solutions to its clients.
**Estimated Salary:** ₹1,300,000 - ₹1,600,000 per annum
We are looking for an experienced Omnichannel Experience Manager to join our team. The ideal candidate will be responsible for designing and validating workflows for cross-channel customer engagement, including creating omni-channel digital experiences across web, email, CLM, and video.
You will work closely with multiple markets, creative teams, and platform teams to develop, execute, and optimize cross-channel customer engagement tactics. Strong analytical skills to interpret data and enhance audience engagement are required.
Key Responsibilities:
- Design and validate workflows for cross-channel customer engagement, including creating omni-channel digital experiences across web, email, CLM, and video.
- Drive cohesion in the marketing process and campaign reporting across cross-functional teams (CFT) to ensure alignment with brands and markets.
- Interpret analytics and behavioral data to optimize target audience engagement.
- Provide insights and recommendations on the omnichannel workflow within Salesforce.
- Partner with creative, production, and platform teams to support campaigns across various channels and assets.
Requirements:
- Postgraduate with 5+ years of experience in digital marketing and omnichannel platforms.
- Proficiency with marketing automation tools such as Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, and Veeva Vault.
- Experience in implementing performance metrics for campaigns and assets.
- Hands-on experience with Salesforce Omni Channel, including campaign workflow and administration, user management, security controls, and reporting.
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