Creative Storyteller

13 hours ago

Tiruppur, Tamil Nadu, India beBeeContent Full time ₹ 15,00,000 - ₹ 25,00,000
Job Description:

As a Creative Content Lead, you will be responsible for developing and executing a content strategy that drives brand engagement and conversion across creative and performance marketing channels.

The ideal candidate will have 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands. They must have a strong understanding of both brand storytelling and performance marketing content.

Key Responsibilities:
  • Develop and lead the overall content strategy for the target audience segment, aligned with brand goals and marketing objectives.
  • Collaborate closely with cross-functional teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.
  • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create engaging narratives around hair health, product education, and customer stories.
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
Requirements:
  • Strong understanding of brand storytelling and performance marketing content.
  • 4+ years of experience in content creation and strategy.
  • Experience in D2C, health, wellness, or beauty brands preferred.

This role requires a creative and strategic thinker who can drive content innovation and growth. If you are passionate about content creation and want to make a meaningful impact on a consumer-facing brand, we encourage you to apply.

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