Pet Parent Loyalty Champion

Retention Marketing Expert

About K9 Vitality is a D2C dog supplement brand that's growing fast. We have 25,000+ pet parents who trust us to create vet-approved natural supplements for healthier happier lives.

Our mission goes beyond supplements – we're building a movement around pet wellness, loyalty, and community. Retention is at the heart of this mission. We want lifelong advocates who see K9 Vitality as a daily habit in their dog's health journey.

The Role

We're looking for a skilled retention marketer who can own and scale our retention engine across Email, WhatsApp, SMS, and Push Notifications. This is a full-time remote role for someone who's obsessed with customer loyalty, LTV growth, and habit-building strategies in D2C e-commerce.

If you know how to move customers from first purchase to repeat purchase to loyalty to ultimate brand advocacy, this is the role where you'll get to put that playbook to work.

Key Responsibilities

• Build a complete retention roadmap: flows, automations, and campaigns across Email, SMS, WhatsApp, and Push.
• Design customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent's daily routine.
• Move customers through loyalty phases – first-time to repeat to loyalist to advocate.

LTV Growth & Analytics

• Track and optimize LTV, retention curves, churn, reorder intervals, and loyalty metrics.
• Execute strategies to increase LTV by 30% in 60 days and 100%+ in 12 months.
• Tie retention performance directly to cash flow and growth goals.

Copywriting & Campaign Execution

• Write high-converting copy for emails, WhatsApp flows, and SMS that resonates emotionally with pet parents.
• Create campaigns that mix education, storytelling, and direct response to drive action.
• Test subject lines, hooks, offers, and storytelling angles relentlessly.

Systems, Tools & Automation

• Build and manage advanced retention flows in Klaviyo, QuickReply, and equivalent platforms.
• Use ChatGPT and automation tools to streamline workflows and generate insights.
• Create and optimize reporting dashboards that give a real-time pulse of retention performance.

Leadership & Collaboration

• Work closely with the founder and growth team to integrate retention into the overall marketing engine.
• Be a natural leader – set processes, assign tasks, and push for continuous improvement.
• Stay ahead of e-commerce retention trends and bring fresh strategies to the table.

What We're Looking ForMust-Haves

• 3+ years of experience in retention marketing for D2C e-commerce.
• Proven success in scaling Email, WhatsApp, SMS, and Push Notification channels.
• Platform expertise in Klaviyo, QuickReply, and equivalents.
• Strong copywriting skills (you must be able to write your own campaigns, not just brief them).
• Solid understanding of LTV, cash flow, churn reduction, and customer loyalty models.
• Proficiency with ChatGPT and prompting + strong grasp of automation workflows.
• Ability to design strategies that improve reorder cycles, habit formation, and loyalty-driven LTV growth.
• Must be a dog parent.

Nice-to-Haves

• Experience in pet, wellness, or supplement brands.
• Ability to create content assets yourself (bonus, not required).

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