Retention Marketing Expert

About K9 Vitality

K9 Vitality is one of India's fastest-growing D2C dog supplement brands, trusted by 25,000+ pet parents. We create vet-approved, natural supplements designed to give dogs healthier, happier lives.

Our mission goes beyond supplements—we're building a movement around pet wellness, loyalty, and community. Retention is at the heart of this mission. We don't just want customers; we want lifelong advocates who see K9 Vitality as a daily habit in their dog's health journey.

The Role

We are looking for a Retention Marketing Expert who can own and scale our retention engine across Email, WhatsApp, SMS, and Push Notifications. This is a full-time, remote role for someone who is obsessed with customer loyalty, LTV growth, and habit-building strategies in D2C e-commerce.

If you understand how to move customers from their first purchase → repeat purchase → loyalty → ultimate brand advocacy, this is the role where you'll get to put that playbook to work.

What You'll Do

Retention & Loyalty Strategy

- Build a complete retention roadmap: flows, automations, and campaigns across Email, SMS, WhatsApp, and Push.
- Design customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent's daily routine.
- Move customers through loyalty phases—first-time → repeat → loyalist → advocate.

LTV Growth & Analytics

- Track and optimize LTV, retention curves, churn, reorder intervals, and loyalty metrics.
- Execute strategies to increase LTV by 30% in 60 days and 100%+ in 12 months.
- Tie retention performance directly to cash flow and growth goals.

Copywriting & Campaign Execution

- Write high-converting copy for emails, WhatsApp flows, and SMS that resonates emotionally with pet parents.
- Create campaigns that mix education, storytelling, and direct response to drive action.
- Test subject lines, hooks, offers, and storytelling angles relentlessly.

Systems, Tools & Automation

- Build and manage advanced retention flows in Klaviyo, QuickReply, and equivalent platforms.
- Use ChatGPT and automation tools to streamline workflows and generate insights.
- Create and optimize reporting dashboards that give a real-time pulse of retention performance.

Leadership & Collaboration

- Work closely with the founder and growth team to integrate retention into the overall marketing engine.
- Be a natural leader: set processes, assign tasks, and push for continuous improvement.
- Stay ahead of e-commerce retention trends and bring fresh strategies to the table.

What We're Looking For

Must-Haves

- 3+ years of experience in retention marketing for D2C e-commerce.
- Proven success in scaling Email, WhatsApp, SMS, and Push Notification channels.
- Platform expertise in Klaviyo, QuickReply, and equivalents.
- Strong copywriting skills (you must be able to write your own campaigns, not just brief them).
- Solid understanding of LTV, cash flow, churn reduction, and customer loyalty models.
- Proficiency with ChatGPT and prompting + strong grasp of automation workflows.
- Ability to design strategies that improve reorder cycles, habit formation, and loyalty-driven LTV growth.
- Must be a dog parent

Nice-to-Haves

- Experience in pet, wellness, or supplement brands.
- Ability to create content assets yourself (bonus, not required).

Why Join Us?

- Work directly with the founder on a mission-driven brand.
- Own one of the highest-leverage roles in the business—where your work directly drives revenue, loyalty, and growth.
- Remote, flexible, and growth-focused work environment.
- 40% discount on our products for your own dog.
- Paid learning resources to keep you sharp and ahead.

Role Details

- Type: Full-time, Remote
- Compensation: ₹50,000 – ₹75,000/month (based on experience)
- Growth Path: Head of Retention / Lifecycle Marketing Lead as we scale

If you love dogs, understand retention like a science, and know how to turn one-time buyers into lifelong loyalists—this is your role.

Apply now and help us build India's most loved pet wellness brand.

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