Insights Director

6 days ago

Hyderabad, Telangana, India beBeeConsumer Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description:

We are seeking a seasoned Consumer Insights leader to spearhead our insights function.

This pivotal role will shape customer-centric strategies, strengthen brand positioning, and uncover new market opportunities.

The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication.

  1. Key Responsibilities:
  2. Develop and execute comprehensive consumer strategy and research initiatives, including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  3. Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  4. Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  5. Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  6. Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  7. Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  8. Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
Team Leadership & Stakeholder Engagement:

Manage, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.

Build frameworks and best practices to scale the consumer insights function across the organisation.

Preferred Candidate Profile:
  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Fairly adept at quantitative research techniques.
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

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