Digital Customer Experience Director

3 days ago

Anand, Gujarat, India beBeeStrategist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title:

Digital Customer Experience Strategist

Role Overview

This role is responsible for owning the customer experience across web and mobile platforms.

Key Responsibilities
  • Define and own the roadmap for digital CX across web and mobile platforms.
  • Translate product requirements into backlog items and sprint deliverables.
  • Drive sprint planning, backlog grooming, UAT, and production releases.
  • Ensure feature parity and phased rollouts across iOS, Android, iPadOS, and web.
Tech Readiness & System Integration
  • Validate technical feasibility and break down requirements for engineering teams.
  • Work with developers on API contracts, secure integrations, and performance optimisation.
  • Oversee CI/CD, app store submissions, and release checklists for mobile/web.
  • Ensure accessibility, SEO, SSR readiness, and PWA optimisation.
Customer Journey & Experience Optimisation
  • Collaborate with design and platform leads to ensure OS-native UI/UX (iOS HIG, Material Design).
  • Embed analytics, crash reporting, funnels, and in-app communication tools.
  • Partner with MarTech to design push campaigns, personalisation, and customer journey tracking.
Stakeholder & Release Management
  • Act as the single point of contact for Product, Engineering, QA, and Design teams on CX delivery.
  • Coordinate regression testing, cross-browser/device testing, and QA cycles.
  • Establish release playbooks, rollback strategies, and incident management protocols.
  • Track KPIs such as app ratings, funnel performance, crash rates, and adoption metrics.
Requirements

Strong grasp of web (React/Next.js) and native mobile ecosystems.

Benefits

Senior leadership position with 7-10 years of experience in digital product/app delivery.

Others

Hands-on experience with app lifecycle tools (Firebase, Crashlytics, Appsflyer, Fastlane).

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