Executive – Content Marketing Specialist

3 weeks ago


Uncha Samana, India boAt Lifestyle Full time
Role Overview:

We are seeking a creative and self-motivated individual to join our Content Marketing team as a Junior Executive. If you have a passion for creating impactful content, storytelling, and building brand identity, this role is for you.

Key Responsibilities:
  • Assist in developing content strategies to enhance brand storytelling and build product consideration.
  • Collaborate with internal teams to translate project briefs into engaging content, campaigns, and brand video pieces.
  • Support the creation of high-quality product descriptions, RTBs (Reasons to Believe), and narratives that highlight product benefits.
  • Contribute to brand campaigns, content strategies, and performance marketing through innovative content creation.
  • Help craft compelling brand stories that align with boAt's philosophy of #DoWhatFloatsYourboAt.
  • Stay updated on emerging trends in marketing media and new content formats.
What We're Looking For:
  • Qualification: Graduate/Post Graduate in any stream.
  • Skills: Content creation, copywriting.
  • Industry Background: Experience in lifestyle, electronics, or e-commerce industries preferred (internship/entry-level).


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