Visual Storyteller

2 weeks ago

Kanpur, Uttar Pradesh, India beBeeGraphicDesigner Full time ₹ 50,00,000 - ₹ 80,00,000
Graphic Designer Job Description

The Graphic Designer is responsible for creating visually compelling designs and engaging video content that effectively communicates messages, enhances brand identities, and captures the attention of the target audience.

This role involves collaborating with stakeholders and other members of the creative team to conceptualize, design, and edit graphics and videos across various mediums. The ideal candidate will have knowledge of the latest design trends and software, be a team player, and an excellent communicator who can take directions from written or spoken ideas and translate them into captivating designs that connect.

Key Responsibilities:

  • Develop creative and innovative design concepts, layouts, and visual assets for various projects.
  • Utilize industry-standard graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other relevant tools to create and edit designs.
  • Conduct research and gather inspiration from various sources to stay informed about design trends, industry best practices, and competitor analysis.
  • Produce content to be posted on social media platforms.
  • Establish creative direction for the company within brand guidelines.
  • Creation of video concepts such as promotional videos, short videos (reels) for brand awareness, ongoing promotions, in-clinic experience, testimonials, etc.
  • Edit and manipulate video footage to create visually engaging and cohesive videos for YouTube and other Social media channels.
  • Understand the narrative and objectives of the video content and develop a storytelling approach through effective sequencing and editing techniques.
  • Edit and mix audio elements, including dialogue, music, and sound effects, to ensure high-quality audio for video projects.
  • Work with copywriters and the creative director to produce the final design.
  • Handle camera on some occasions and capture footage as and when required for the video content.
  • Ensure final graphics and layouts are visually appealing and on-brand.
  • Competitive analysis and making sure to create content according to the latest market trends.
  • Contributes to team effort by accomplishing related results as needed.
  • Create social media assets including post graphics, gifs and mini videos.
  • Design templates for brochures, flyers, and pdfs and build branded collaterals from PPTs, case study PDFs, banners, ad graphics and more.
  • Help maintain the website with building new pages and optimize the old pages.

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