Digital Growth Strategist

5 hours ago


Vijayawada, Andhra Pradesh, India beBeePerformance Full time ₹ 2,40,000

As a Performance Marketing Specialist, you will drive growth by designing and executing data-driven digital marketing strategies.

You will turn clicks into customers and campaigns into revenue across various channels.

The ideal candidate is a self-motivated individual with excellent collaboration skills and the ability to analyze data, spot trends, and make informed decisions quickly.

Key responsibilities include:

  • Planning, executing, and optimizing paid campaigns.
  • Conducting audience research and creating targeted campaigns for conversions, leads, and brand awareness.
  • Developing and testing ad creatives, copy, and formats.
  • Managing campaign budgets and bids to ensure ROI.
  • Tracking KPIs like CTR, CPC, CPL, ROAS, and optimizing campaigns accordingly.
  • Setting up retargeting, lookalike audiences, and custom audience strategies.
  • Coordinating with design/content teams for creatives aligned with campaign goals.
  • Monitoring competitor ad strategies and suggesting improvements.

Required skills include:

  • Experience managing performance campaigns.
  • Strong understanding of CPC, CPM, ROAS, and attribution models.
  • Ability to brief creatives effectively.


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