Campaign Executive
2 days ago
As a Campaign Specialist, you will be responsible for the end-to-end execution of multi-channel campaigns across various channels including email, SMS, push notifications, direct mail, and in-app messages.
This role requires strong expertise in campaign workflows, targeting, segmentation, and personalization. You will work closely with cross-functional teams to design, build, and deploy targeted campaigns that drive customer engagement and conversion.
- Develop and manage complex campaign workflows, including audience targeting, segmentation, and testing scenarios.
- Collaborate with data analysts to leverage behavioral, transactional, and demographic data to build targeted lists.
- Configure personalization blocks, dynamic content, and message templates to enhance customer experience.
- Leverage Adobe Campaign's data model and query capabilities to segment customer data effectively.
Key Skills:
- 3–7 years of experience in campaign execution and management.
- Strong knowledge of email marketing best practices and campaign automation.
- Hands-on expertise in campaign workflows, typologies, schemas, personalization, and message templates.
- Understanding of data flows, customer journeys, and campaign optimization.
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