Marketing Manager Position

1 week ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Marketing Success Key Role

We are looking for a proactive Marketing professional to manage the entire marketing cycle, from generating leads and running campaigns to analyzing performance and supporting sales with actionable insights.

The ideal candidate should be analytical and execution-driven, capable of turning market data into strategies while actively implementing campaigns that deliver measurable business growth.

Key Responsibilities:

  • Identify potential leads through digital campaigns, social media, email, events, and partnerships.
  • Research and qualify leads using CRM tools and industry databases.
  • Maintain a healthy pipeline of prospects and hand over qualified leads to the sales team.
  • Execute targeted campaigns to attract new customers.

Marketing Execution:

  • Plan and implement campaigns across SEO, SEM, email, social media, paid ads, and offline channels.
  • Create engaging marketing content, including posts, blogs, case studies, brochures, and presentations.
  • Manage brand visibility across online and offline platforms.
  • Coordinate with design and product teams to create customer-centric messaging.

Marketing Analytics & Insights:

  • Track lead sources, campaign ROI, customer acquisition cost, and conversion rates.
  • Generate weekly/monthly reports on campaign performance, lead funnel, and market trends.
  • Analyze competitor activities and industry developments to refine strategies.
  • Provide actionable insights for optimizing campaigns and improving sales outcomes.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Less than 2 years or 2 years of experience in lead generation, digital marketing, and campaign management.
  • Proficiency in CRM tools.
  • Strong knowledge of digital marketing platforms.
  • Analytical mindset with skills in Excel, Google Analytics, or BI tools.
  • Excellent communication, presentation, and content writing skills.

Preferred Skills (Good to Have):

  • Experience in B2B / SaaS / ERP industry marketing.
  • Knowledge of marketing automation & drip campaigns.
  • Familiarity with Power BI/Tableau for data visualization.

Key Attributes:

  • Self-starter with ownership mentality.
  • Data-driven and result-oriented.
  • Strong balance between creativity and analytical thinking.
  • Team player with ability to support sales and management.

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