AdTech Optimization Lead

2 days ago

Thāne, Maharashtra, India beBeeAdtech Full time ₹ 1,24,83,938 - ₹ 1,62,04,612

Job Title: AdTech Optimization Specialist

Job Summary:

We are seeking a seasoned professional to drive revenue growth through strategic technology optimization, integrations, and yield management. This role is focused on large-scale ad infrastructure powering millions of daily impressions.

  • AdTech Strategy & Execution
  • Develop and execute comprehensive strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
  • Monitor key performance indicators (KPIs) such as eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
  • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
  • Platform & Infrastructure Management
  • Lead the integration of supply-side platforms (SSPs), demand-side platforms (DSPs), ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Innovation & Experimentation
  • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
  • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

Requirements:

  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.

Why Join Us?

  • Opportunity to shape the AdTech roadmap of a leading digital media business.
  • Drive impactful revenue growth through innovation, experimentation, and technology-first strategies.
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