Content Strategist

2 days ago

Bhavnagar, Gujarat, India beBeeContent Full time ₹ 60,00,000 - ₹ 80,00,000
Shape the Voice of Education

About this role:

Our mission is to make international degrees more accessible and relevant for students. We're reimagining global education access by partnering with top foreign universities and bringing their programs directly to India.

The Job:

This creative position requires a sharp, versatile Copywriter who can craft compelling, conversion-oriented copy that informs, excites, and drives action.

  • Craft copy across various marketing formats:
  • Google search and display ads
  • Meta social media ad captions
  • Brochures, flyers, and student handbooks
  • Website and landing page content
  • Email marketing
  • Video scripts (explainer, testimonial, promotional)
  • Adapt tone and messaging to fit each university brand and campaign objective

Key responsibilities include collaborating with design, performance marketing, and admissions teams to align messaging with audience needs. Optimize existing copy for clarity, engagement, and conversions while maintaining consistency across all touchpoints.

Requirements:

  • 2–4 years of experience writing marketing copy, preferably in edtech or higher education
  • A strong portfolio showcasing digital ads, social content, and multi-format campaigns
  • The ability to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonates
  • A keen eye for detail, grammar, and storytelling

We're looking for someone with a keen sense of adaptability and an eye for innovative solutions.

  • Bonus: Experience with performance marketing or knowledge of student acquisition journeys

As you take on this role, you'll have the opportunity to build your skills and grow with our organization.

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