Digital Marketing Strategist

4 days ago


Guntur, Andhra Pradesh, India beBeePerformance Full time ₹ 7,20,000 - ₹ 9,60,000
Job Description">

Optimize paid campaigns on Meta, Google and e-commerce platforms to drive measurable results.

  • Campaign Strategy & Execution: Plan, launch and optimize paid campaigns on various platforms to achieve desired outcomes.
  • Performance Analysis: Track and analyze KPIs, ROAS and conversion data to inform strategy and improve efficiency.
  • Insights & Reporting: Prepare and present detailed performance reports and actionable insights to stakeholders.
  • Budget Management: Manage digital marketing budgets to ensure optimal ROI.
  • Trend Monitoring: Stay updated on the latest social media and advertising trends to enhance engagement.
  • Influencer Partnerships: Collaborate with influencers to create high-performing content.
  • Brand Initiatives: Work closely with the brand and creative teams to ensure messaging consistency across all touchpoints.

Requirements:

  • Experience: 3+ years in Performance Marketing within e-commerce or D2C brands.
  • Budget Expertise: Proven experience handling substantial annual budgets.
  • Tools: Proficiency with Google Ads, Meta Ads, e-Commerce Marketplace Platforms, Google Analytics etc.
  • Analytical Skills: Strong skills in A/B testing, conversion optimization and attribution modeling.
  • Creative Input: Basic knowledge of design tools for creative collaboration.


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