Senior Digital Marketing Specialist
2 days ago
We seek a seasoned marketing strategist to lead our digital marketing efforts. The ideal candidate will possess extensive experience in developing and executing effective digital marketing strategies to promote software products and services.
The successful candidate will have a strong background in SaaS Products, Email Marketing, SEO, SEM, LinkedIn Marketing, Conducting Webinars, Social Media Marketing, Content Marketing, and go-to-market strategies. They will also demonstrate exceptional leadership skills to manage a team and work closely with cross-functional teams.
We require a world-class marketing expert to fuel our company's growth. Experience: 12+ years.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies to promote software products and services.
- Manage a team of digital marketing specialists and coordinate their efforts to achieve marketing goals.
- Conduct market research and analyze customer behavior to inform marketing strategies.
- Develop and implement SEO & SEM strategies to increase website traffic and improve search engine rankings.
- Plan and execute email marketing campaigns to generate leads and nurture customer relationships.
- Utilize LinkedIn marketing to engage with prospects and build brand awareness.
- Develop strategies for lead generation through digital channels, including webinars, online events, and targeted outreach.
- Create and manage social media campaigns to increase brand awareness and engage with customers.
- Develop content marketing strategies to create high-quality content that resonates with our target audience.
- Bachelor's degree in marketing, business administration, or a related field from a reputable institution.
- Minimum of 12+ years of experience in digital marketing, with a focus on email marketing, SEO, SEM, LinkedIn marketing, conducting webinars, social media marketing, and content marketing.
- Strong leadership skills and experience in managing a team.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical and problem-solving skills.
- Experience with marketing automation tools and CRM systems.
- Knowledge of HTML, CSS, and website design principles is a plus.
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