Marketing Campaign Coordinator

7 days ago

Noida, Uttar Pradesh, India beBeeEventmarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000
About the Role:

The ideal candidate will work closely with the Marketing Manager to execute campaigns and promote training events/webinars, aiming to generate 300 leads per month.

Key Responsibilities:
  • Support in launching and managing virtual training events, webinars, and masterclasses.
  • Publish and optimize event listings across platforms such as Eventbrite, Townscript, and third-party IT event directories.
  • Coordinate and execute pre-event, reminder, and post-event email campaigns using ActiveCampaign.
  • Drive event registrations through social media promotions on LinkedIn, Instagram, and Facebook.
  • Coordinate with internal teams for event setup, speaker information, creatives, and tech checks.
  • Track, manage, and report on leads generated through events.
Campaign Execution & Support:
  • Collaborate with the Marketing Manager to execute multi-channel campaigns (email, paid, organic).
  • Schedule and send marketing emails, reminders, and follow-ups.
  • Assist in creating social media content calendars and scheduling posts.
  • Conduct basic competitor research and support in content coordination.
Lead Nurturing & Follow-Ups:
  • Manage and update lead trackers post-event.
  • Execute lead-churn activities such as follow-up messaging and retargeting coordination.
  • Maintain engagement through automated sequences and manual touchpoints.

Applicants should possess 1-3 years of experience in digital marketing, campaign execution, or events promotion, along with exposure to event marketing in EdTech or training services.

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