Building the Digital Presence of a Leading Institution

2 days ago

Aligarh, Uttar Pradesh, India beBeeDigital Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title: Digital Storyteller

We are looking for a skilled digital storyteller to join our team. As a key member of our marketing department, you will be responsible for planning and executing daily social media activities across various platforms.

This role requires a creative thinker with strong data-driven decision-making skills. You should have hands-on expertise with Google Ads, Facebook/Instagram Ads, and other paid advertising platforms.

A successful candidate will have 2–4 years of experience in social media management and paid marketing. They should also have a strong understanding of SEO basics, campaign funnels, and analytics tools.

  • Key Responsibilities:
  • Plan, execute, and manage daily social media activities across multiple platforms.
  • Design, run, and optimize paid campaigns on Google Ads, Facebook/Instagram Ads, and other platforms.
  • Collaborate with the creative designer to deliver high-converting ad creatives, reels, and graphics.
  • Write engaging ad copies, campaign content, and captions that connect with students and parents.
  • Track & analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Ads Manager.
  • Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
  • Align closely with the Admissions & Outreach team to ensure lead quality and conversion optimization.
  • Innovate with campaign strategies for scholarship tests, education fairs, school outreach, and admissions push.
  • Stay updated with the latest trends in social media, paid ads, and performance marketing.
  • Prepare monthly performance reports with insights and recommendations.

Required Skills & Qualifications:

  • 2–4 years of experience in social media management + paid marketing.
  • Hands-on expertise with Google Ads, Facebook/Instagram Ads, and other paid advertising platforms.
  • Strong knowledge of SEO basics, campaign funnels, and analytics tools.
  • Creative thinker with data-driven decision-making skills.
  • Ability to work in a fast-paced education sector environment.

What We Offer:

  • Opportunity to build and scale the digital presence of a leading higher education institution.
  • Dynamic, fast-growing environment with creative freedom.
  • Cross-functional exposure in admissions, outreach, and branding campaigns.
  • Competitive salary with growth opportunities.

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