Marketing Solutions Specialist

1 week ago


Chennai, Tamil Nadu, India Datazoic Machines Private Limited Full time

About the Role

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We're seeking a highly motivated SaaS Product Marketing Specialist to join our team at Datazoic Machines Private Limited.

This role will be responsible for developing and executing effective marketing strategies to drive the success of our products.

Your Key Responsibilities:

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  • Market research to identify customer needs, market trends, and competitive landscape.
  • Analysing data to inform product positioning and messaging.
  • Developing clear, compelling, and differentiated product positioning and messaging that resonates with target audiences.
  • Collaborating with cross-functional teams to create and implement go-to-market strategies for new product launches and feature releases.
  • Producing high-quality marketing materials, including product brochures, case studies, whitepapers, blog posts, and email campaigns that effectively communicate product value.
  • Working with customer success teams to gather customer feedback, understand use cases, and identify opportunities for product improvements.
  • Monitoring and analysing the effectiveness of marketing campaigns, using data to optimize strategies and report on key metrics.

Your Requirements:

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We're looking for someone with 3 to 5 years of experience in product marketing, preferably within the SaaS industry.

You should have a strong understanding of SaaS product lifecycle and marketing strategies, excellent written and verbal communication skills, and proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).

Your Salary:

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We offer an estimated salary of $140,000 - $170,000 per year, depending on your qualifications and experience.



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