Senior Digital Campaign Strategist

21 hours ago

Jodhpur, Rajasthan, India beBeeMarketing Full time ₹ 93,75,000 - ₹ 1,41,25,000
Programmatic Lead

We are a key part of Omnicom Media Group India, a leading media and advertising agency holding company. Our agency brands are consistently recognized for their creativity.

Annalect India plays a crucial role in providing innovative products and services to our group companies and global agencies. We are expanding rapidly and seeking talented professionals like you to join us.

This is an exciting opportunity to lead the day-to-day performance of campaigns across various platforms.

  • Manage campaign executions across all regions as the primary point of contact with stakeholders.
  • Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, monitoring, and adjusting pacing.
  • Develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics set up and implementation.
  • Communicate format, screen, and inventory performance to clients and agencies as needed.

This may be the right role for you if you have:

  • Relevant experience in managing programmatic campaigns for large clients.
  • Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms.
  • A working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • The ability to proficiently describe KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a dynamic environment.

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