Digital Marketing Strategist
2 days ago
We are seeking an experienced Digital Marketing Strategist to lead our e-commerce digital marketing efforts in the US market. As a key member of our team, you will be responsible for driving online sales, optimizing customer acquisition, and maximizing ROI across various digital platforms.
Key Responsibilities- E-commerce Strategy Development: Design and execute data-driven digital marketing strategies specifically for e-commerce to drive traffic, increase conversion rates, and grow sales in the US market.
- Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns, including SEO, SEM, social media, email marketing, and paid advertising, tailored to the US e-commerce landscape.
- Team Leadership: Lead and mentor a digital marketing team focused on e-commerce, ensuring the team is equipped to achieve business goals and grow professionally.
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
- 12+ years of experience in digital marketing, with at least 5 years leading teams in e-commerce businesses focused on the US market
- Demonstrated success in developing and scaling digital marketing strategies for e-commerce, driving significant online sales growth
- Deep expertise in e-commerce channels, including SEO, SEM, PPC, email marketing, social media, affiliate marketing, and conversion rate optimization (CRO)
- Strong analytical skills with a proven ability to interpret data, report on KPIs, and optimize performance (CVR, AOV, LTV)
The estimated salary for this role is $120,000 - $180,000 per year, based on industry standards and location.
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