
Website Experience Leader
2 weeks ago
Our ideal candidate will be a results-driven Website Product Manager who is responsible for overseeing the look, feel, and performance of our website. This role involves managing the frontend user experience, content strategy, feature launches, personalization, and A/B testing with a strong focus on driving engagement and conversion.
The successful applicant will have at least 1-2 years of experience in a similar role and possess excellent communication skills. They will also be able to partner with tech/design teams to deliver fast, responsive, and user-friendly pages.
- Key Responsibilities:
- Frontend Product Ownership:
- Define and own the website frontend roadmap aligned with business goals.
- Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.
- Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.
- Content & Creative Strategy:
- Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
- Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
- Own the content calendar to ensure timely execution of campaigns.
- Feature Launches & Experimentation:
- Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
- Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
- Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
- Track outcomes of experiments and scale successful initiatives.
- Performance Tracking & Insights:
- Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
- Build performance dashboards and deliver actionable insights to leadership.
- Continuously improve frontend performance and user experience based on data and testing outcomes.
- Cross-Functional Leadership:
- Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
- Collaborate with engineering and design teams to prioritize frontend features and improvements.
- Act as the voice of the user, ensuring customer-centric thinking in all website decisions.
Requirements:
- At least 1-2 years of experience in a similar role.
- Excellent communication and collaboration skills.
- Able to work with tech/design teams to deliver fast, responsive, and user-friendly pages.
We Offer:
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and dynamic work environment.
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