Associate Director/Content Marketing Lead

3 weeks ago

Gurgaon, Haryana, India Aon Full time

Role - As an Associate Director/Content Marketing Lead at Aon, you will play a key role in leading our content initiative and building thought leadership marketing content that provides clients with solutions to the issues they face in leading their organizations.

Reports to - You will report directly to Associate Partner/Partner and work closely with the team to ensure seamless execution of content marketing strategies.

Practice - You will be part of our Talent Solutions practice, which delivers solutions to help clients build workforces for the digital age.

Industry Vertical - You will focus on the Technology & IT/ITES industry vertical, working with clients to understand their needs and develop targeted content solutions.

Mode of Work - You will work in an in-office setting, collaborating with colleagues to develop and implement content marketing strategies.

Role Type - This is an internal customer-facing role, requiring strong communication and interpersonal skills.

About AON:

Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resources solutions and outsourcing services. Through its more than 66,000 colleagues worldwide, Aon unites to empower results for clients in over 120 countries via innovative and effective risk and people solutions and through industry leading global resources and technical expertise.

Our Talent Solutions Consulting practice delivers solutions to help clients build workforces for the digital age. We accelerate organizations from ordinary to the extraordinary with an unmatched combination of global consulting, and integrated talent analytics. We have more than 300 consultants serving India market helping clients with their most complex challenging problems using deep insights and analytics. We are trusted advisors for wide variety of organizations including BSE500 and work with largest set of early-stage technology organizations in the country.

Role Responsibilities

You will be responsible for developing and executing a comprehensive content marketing strategy that aligns with Aon's overall business goals. This will include:

  • Developing and building comprehensive content marketing strategy that aligns with Aon's overall business goals.
  • Creating engaging and thought-provoking content & insights that differentiates AON from the competition in a clear and concise manner and helps shape up our strategy and priority.
  • Providing editing and proofreading guidance on all marketing collaterals, enhancing communications to ensure brevity, grammar and usage are correct and maintained.
  • Collaborating with external teams and partners to ensure content is consistent with brand guidelines and optimized for SEO.
  • Establishing KPI's to measure effectiveness of content marketing efforts and analyzing data and feedback to continuesly refine and improve content strategies and tactics.

Skills and Experience

To be successful in this role, you will need:

  • 8-10 years of content writing experience.
  • Copy-editing skills – particularly around headlines, stand-firsts and calls to action.
  • Ability to present in front of senior stakeholders.
  • Passionate about helping others improve their writing and outputs.
  • Ability to engage with senior stakeholders and distill down often complex subject matter into insights that can create cut-through.
  • Desire to own and drive forward content projects.
  • Keen to consider – and experience working across – multiple media, including social, video, podcasts and infographics.
  • Keen to tackle issues with a global perspective – an approach that we are looking to bake into all our insights.

How Is This Opportunity Different

This opportunity offers a chance to work in a niche segment with the market leaders in the Consulting Industry and to work in a team of international professionals across regions.

Life at AON

We're a team of authentic and smart individuals focused on providing exceptional value to our clients and our local communities. Meaningful and genuine relationships are at the heart of our business success and we're proud of our positive impact.

Here at Aon, you're always more than just a job title. We encourage and support you to expand your knowledge and grow alongside some of the best people in the business - in India and throughout our connected global networks. We embrace an inclusive culture where our people trust each other, respect diversity and share ideas freely.

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